Tomorrow, MINI launches to market place the most wide-ranging line-up since its revamp in 2011. Forth with the updated versions of the MINI, Clubman and Convertible, the Oxford-based visitor also launches the Countryman, company's crossover that will boost the sales.

In preparation for the launch, BMW releases some comprehensive information on the changes coming in the 2011 models.

"With the presentation of the latest and almost broad-ranging model line-up since its relaunch in 2001, the MINI make is starting time a new chapter in its successful history equally the originator of the premium small car segment. The marketplace introduction of the new MINI family unit will be joined on 18 September 2010 past the sales launch of the brand's 4th model, the MINI Countryman. The updated versions of the MINI, MINI Clubman and MINI Convertible cut a more stylish figure than e'er, avowal unsurpassed agility and achieve even higher levels of efficiency than earlier. With its four doors and big tailgate, extra space and – equally an option – all-cycle drive, the MINI Countryman delivers totally new ways of experiencing the driving fun typical of the make.

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All of which takes the diversity of the MINI model range into a new dimension. For example, the MINI can now be ordered with a selection of five petrol and two diesel engines developing between 55 kW/75 hp and 155 kW/211 hp. Iii petrol units and two diesel variants are available for the MINI Countryman, and two of the engines can also be combined with the MINI ALL4 all-bike-drive system. Meanwhile, the further extended range of optional extras and the choice of exterior paint finishes, interior colours, upholstery variants, trim elements and Colour Lines – which allow every MINI to become a personally configured one-off – set new standards in the segment once more.

In the tenth year since the brand was relaunched, MINI has been able to further strengthen its position as the original premium minor motorcar. MINI broke new ground as the commencement always maker of premium small cars, and its lasting touch tin can be seen in the current trends in this segment of the market. The underlying principle that helps give every MINI its authentic character is still unique. MINI remains the only maker of premium small cars whose models are based on independently developed concepts sectional to the brand. The stand up-alone identity of the MINI defines both the charisma and product substance of all MINI models, constituting a major factor in the success of the make – equally reflected by global sales of more than than 1.7 million cars since 2001.

The new MINI family: expressive, active and more efficient than ever.

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New engines, a cleverly modified design and additional innovative equipment features raise the appeal of the MINI, MINI Clubman and MINI Convertible. The appearance of all the members of the new MINI family expresses their sporting grapheme more strikingly than always, while nether the bonnet, the new-generation petrol engines already in place are now joined by all-new diesel units to deliver some other boost to efficiency. Based on the BMW Group's drive arrangement expertise, the four-cylinder engines offer a further optimised blend of driving fun and fuel economic system. The MINI Cooper D and MINI One D, in particular, take raised their game, posting CO2 emissions of 99 grams per km combined with fuel consumption of iii.8 litres per 100 km (74.3 mpg imp) in the EU test bicycle.

The new MINI family includes two new variants from launch. Fans of open-top MINI motoring can at present enjoy the pulling power and efficiency of a diesel fuel engine as well. The newly developed 82 kW/112 hp four-cylinder diesel fuel unit in the new MINI Cooper D Convertible produces powerful mid-range sprints and acceleration of 0 to 100 km/h (62 mph) in 10.3 seconds. The new model variant records boilerplate fuel consumption in the European union exam bike of 4.0 litres per 100 km (70.half dozen mpg imp) to become with CO2 emissions of 105 grand/km.

The other newcomer to the range is the MINI I D Clubman. The new entry-level diesel fuel engine at present as well gives the Clubman unsurpassed levels of fuel economic system. The new MINI One D Clubman sprints from 0 to 100 km/h (62 mph) in 11.8 seconds, burns an average of 3.ix litres of fuel per 100 km (72.four mpg imp) in the EU examination cycle and emits 103 grand/km of CO2.

A total of 8 model variants are available for the MINI alone, all of which meet the EU5 exhaust standard and use an extensive, model-specific combination of MINIMALISM applied science – such as the Auto Offset/Stop function, Shift Point Brandish, Brake Energy Regeneration and electromechanical power steering – to deliver an exceptionally fine balance of driving fun and fuel consumption. The MINI One MINIMALIST, bachelor in ii variants, has the everyman fuel consumption and emissions of all the petrol-engine models. Information technology can exist ordered with output of either 55 kW/75 hp or 72 kW/98 hp, both options claiming average fuel consumption of v.one litres per 100 km (55.4 mpg imp) and CO2 emissions of 119 m/km.

The MINI Clubman can be ordered in v variants and the MINI Convertible in four versions. In addition, customers also have the pick of the 3 extremely sporty versions of the MINI from the John Cooper Works brand. The MINI John Cooper Works, MINI John Cooper Works Clubman and MINI John Cooper Works Convertible are all powered by a ane.half dozen-litre iv-cylinder engine, which has a twin-scroll turbocharger and direct injection and develops 155 kW/211 hp. MINI can therefore offering customers seeking a abrupt-edged motorsport-style experience at the wheel a range of models unmatched in the small auto segment.

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The MINI Countryman: more space, optimised traction and new possibilities.

The latest evidence of the brand's extraordinary potential comes with the launch of the MINI Countryman. For the first time, a MINI can boast four doors and a large tailgate, every bit well as a versatile interior offering space for upwards to 5 occupants. Added to which, the MINI Countryman is the make's offset model with a body measuring over four metres and which can be equipped with ALL4 all-wheel drive every bit an selection. The MINI Countryman is also the earth'south first and but premium car of its kind. The crossover model's broad range of qualities allows it to cross the boundaries of urban mobility to take the trademark MINI feeling into new dimensions and win over additional target groups.

From the first glance, the MINI Countryman strikes you equally unique, powerful, robust and versatile. Every bit eye-catching are its hallmark brand design elements and proportions. This combination allows the brand's fourth model to bridge the gap between the classical concept of the MINI and a cutting-edge Sports Activity Vehicle. The driving characteristics of the MINI Countryman also beguile its family unit roots. Like all the brand's models, the Countryman has the most agile treatment in its segment. Its high-class chassis technology and precise however efficient electromechanical power steering evangelize the familiar MINI go-kart feeling, which is given a new angle past the raised seating position and optional ALL4 all-cycle-drive system.Technology including the standard-fitted Dynamic Stability Control (DSC) system ensures the MINI Countryman has unbeatable active condom.

The MINI Countryman is available from launch with 3 petrol and two diesel engines. The selection of petrol variants ranges from the MINI One Countryman with 72 kW/98 hp and MINI Cooper Countryman developing 90 kW/122 hp, through to the 135 kW/184 hp MINI Cooper S Countryman, whose one.6-litre four-cylinder powerplant is the most efficient engine in its displacement class. The petrol models are joined in the line-up by the MINI Cooper D Countryman (82 kW/112 hp) and MINI 1 D Countryman (66 kW/90 hp) diesel fuel variants.

The ALL4 all-wheel-drive system is available for the MINI Cooper S Countryman and MINI Cooper D Countryman. All models meet the EU5 exhaust gas standard.
Elevation-class individualisation: new colours and trim elements, innovative equipment details and clever solutions from the accessories range.

Every MINI is congenital according to individual customer specification. The boggling wealth of model variants offers extensive potential for detailed configurations in keeping with the client's personal mode. The marketplace launch of the new MINI family and MINI Countryman brings with it farther additions to the option of exterior paint finishes, roof/soft-top colours, alloy wheels, upholstery options and interior variations, also as an even more all-encompassing range of optional extras and accessories.

Both the MINI, MINI Clubman and MINI Convertible and the MINI Countryman are now all too available with Adaptive Headlights in conjunction with the optional xenon units. This technology adjusts the beam angle of the headlights to the path of each corner by tracking the steering angle of the car. Meanwhile, high-quality sound and navigation systems enhance driving pleasance and comfort both in urban traffic weather condition and on journeys beyond the city limits.

In place of a conventional middle console, the MINI Countryman too comes with an innovative track organisation between the seats: the unique MINI Heart Rail allows personal items to exist kept inside reach at all times when on the movement. Storage compartments and brackets tin be securely fixed to the rails with the aid of a specially developed clip-in zipper system.

Added to which, the MINI Eye Rail creates a visual and functional connection between the front and rear seats.

Exceptional integration capability: MINI Continued is launched.

The innovative functions of MINI Connected enable the amusement and communications equipment in all MINI models to set new standards. MINI Continued enhances driving pleasance through the intelligent link-up of the driver, his MINI and the outside world. MINI is the world'south outset automobile manufacturer to offer, as role of its MINI Connected concept, a newly developed USB interface which uses its unparalleled range of functionality to maximise the integration of the Apple iPhone into the car's audio and infotainment arrangement. An awarding available for MINI Connected comprises a web radio function, the utilize of Google local search and Google Transport to Car services, as well as reception of RSS news feeds. It besides enables Facebook and Twitter posts to exist displayed on the on-board monitor and allows the user to send standardised text messages.

Another special characteristic which fits right in with the MINI manner is the Mission Control role. This system analyses a host of signals relating to the vehicle itself, the driving situation and the vehicle's surroundings to supply the driver with relevant data and communication – all generated in dialogue form. These dialogues are based, amid other things, on data regarding safety and comfort settings. They request that the commuter and passengers buckle upwards their seatbelts, for example, and instruct them on the employ of the air-conditioning organisation. They also incorporate upwards-to-appointment information on driving conditions and the electric current status of the vehicle – such as outside temperature and the corporeality of fuel in the tank.

The boosted functions integrated into the MINI are activated and operated via the on-board control system. To use the total range of MINI Continued functions, customers need to specify their cars with either the MINI Visual Heave radio or the MINI navigation arrangement. Both options use a high-resolution colour display in the Heart Speedo and the MINI joystick positioned on the centre console to ensure comfortable, piece of cake and intuitive functioning.

Tradition breeds innovation and underpins that captivating MINI feeling.

Driving fun and efficiency, characteristic design and individual style, quality and avant-garde applied science form the basis for that unmistakable MINI feeling. In addition, identification with the history of the make – which stretches back to 1959 – likewise contributes to the authentic character of MINI models, which has absorbed people effectually the globe. Its British heritage, underlying pattern principles and status as a machine for all social classes forge a link between the current models and the archetype Mini. The fresh estimation of classic design elements accurately showcases their shared qualities.

The development of the classic Mini saw a rigorous commitment to the efficient use of space and the innovative organisation of the drive components spawn a small-scale car concept that was revolutionary at the fourth dimension and is still regarded as pioneering today. Its practical and economical virtues, host of clever details and, more than than annihilation, its agile handling earned the compact 4-seater legendary status not simply in its native Great britain, but around the earth.

For the relaunch of the make the designers took the most of import features of the original Mini blueprint and tweaked them for the new MINI to meet the demands of personal mobility in the 21st century. Front-cycle drive, engines mounted transversely at the front, brusque body overhangs and a low eye of gravity take marked out the original member of the minor motorcar segment throughout its history. Sophisticated drive and chassis technology, uncompromising quality and individual fashion ensured the MINI was the get-go premium model in its class. And innovation rooted in tradition ensures the brand's cars remain as unique today every bit they have always been.

[Source: BMW ]